![]() But the folks at Sentient have seen orange, pink, bright green, and even white outperform red. ![]() Hubspot published a popular case study that showed how a red button outperformed a green one in an A/B test. So why is this still a debate? The problem is that the data doesn’t support the premise that any particular button color is inherently the best option. Meanwhile, Unbounce suggests that a BOB (big orange button) is ideal because orange “represents energy, enthusiasm, and a ‘get-it-done’ attitude.” Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”. ![]() It’s one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons? The Truth About Button Color on Websites (According to NASA and Eye Tracking)
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